BLOG: Where is the Golf Business Heading?

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Brian Manzella

Administrator
This was my 25th consecutive PGA Merchandise Show.

This was the first one where myself and many others said they didn't see any thing new.

(Notwithstanding Martin Chuck's Tour Striker of course ;))

TrackMan rules. Sam Putt Lab? Ditto. Ping's nFlight fitting, the best.

They were all there last year, though.

Clubs?

How many different way can you make the same basic clubs?

Putters?

The same.

Clothes?

Not much change there either.

The "Show" was down a few vendors, and a few less attendees, at worse.

Where is the Golf Business Heading?

Treading water right now overall.

What's next?

I think that internet golf will keep getting bigger, and the club pro biz will continue to get smaller.

The big equipment companies will have to find new ways to get the right club in golfer's hands. Maybe they will have stores in major cities.

PGA Superstores have gone under, so the paradigm is ready to be moved to something smaller, better and different.

I am very excited, because it is all right there for the taking.

Someone will be the new Edwin and Ronnie Watts, someone will be the new Karsten Solhiem, and someone the next Gary McCord.

The Golf Business is ready for a takeover.

Multiple takeovers, actually.

More Tom Doak, less Tom Fazio.

More TrackMan, less bull$#!+.

More science, less guessing.

More talented, less talentless.

Easier courses, faster rounds.

When?

Maybe not tomorrow, but I am very hopeful it will be soon.

Where is the Golf Business Heading?

For bigger a better things.

Remember when Tom Watson was the #1 player, and then started to fall?

Who would be the next Nicklaus?

The pundits said, that will never happen.

It took a few years in limbo, but we got Tiger.

That's the way I feel about the biz.

In a holding pattern, waiting for the next big thing.

Or Things.
 
Better integration between the Physical aspect (training/injury healing and prevention) and the teaching. This combo is getting more common and I believe along with the science of the swing (TrackMan etc) will become a formidable force with the average golfer not just the pro.

To the future!

George
 

Ryan Smither

Super Moderator
My favorite blog post yet. Very insightful. Straight-to-the-point. No obvious grammatical mistakes or spelling errors. ;)
 
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My favorite blog post yet. Very insightful. Straight-to-the-point. No obvious grammatical mistakes or spelling errors. ;)

Agreed. And a great choice of swearword-replacing symbols...

...

Brian- 'it' (The Takeover) can't not happen.

Keep telling it like it is. To me it's pretty apparent there's no one more qualified to do so.
 
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'Takeover'.....is a great word...

And relating to your post, your goal, and the reality of The Golf World, it sounds appropriate.
 
I'll tell you where I'm going.....

Back to giving free lessons to kids (that want free lessons) and not taking myself so seriously. I've found, that the more I give of myself, the more that comes my way.

I'm not sure about the Doak/Fazio comment. I've played a bunch of really easy Fazio courses that nobody is can get on.
 
Golf is about fun and getting people to play better and love the game more....

I get to wrapped up in my club operations and have forgot about being the fun administrator that I need to be.... games, clinics, etc.
 
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