This is what Chuck Evan mentioned in his website... Hitting down rather then hitting up.
If you can teach me a bit more about the spin theory, where I learn it from the GBGS, in the "Search of the perfect swing" Page 4, they mentioned a bit on the spin on loft and club head speed.
More lofted club will give you more back spin, and more back spin will help you to have a more stable ball flight. Assuming you are hitting the ball with same Club head speed and attack angle, the one with more back spin will give you higher shot, the higher shot you get will give you more carry distance. I am not talking about the roll, just carry....
Driver Head with 11 degree swung at 100 miles per hour, nomally sends the ball away at 9degree or 10 degree above the horizontal, with a back spin of 60 revolutions per second. A good player's stroke with a typical seven-iron, which has a loft of 39degree, sends the ball away at about 26degree, with a backspin speed of about 130 revs per second.
What do you think? Please help me to find out those interesting answer, as I am not sure who is telling me the correct answer. But I think Chunk Evan and the GBGS can't be wrong.