When I was a kid, my brother Sam, the oracle of my life, told me a story.
McLuhan, the oracle of Toronto said, "We are their clothes."
This is the story...
McLuhan was being taken around San Francisco on a promotional tour.
One night his agent took him to a topless reastaurant. The men seemed embarrassed except Marshall.
Marshall said, " Very interesting."
"What's interesting Marshall?"
"They're wearing us." He said it with a slight shrug, as if nothing could be more obvious.
"I don't get it, Marshall."
"We are their clothes," he said. "We become their environment. We become extensions of their skin. They're wearing us."