The Logo and the New Website.
We have ben in the process of a web re-design for about 8 months.
Instead of just getting a "prefab" cms template, myself and my web guy have designed something from scratch, and one that is also changeable as we go.
It will have a shopping cart, and with that new products.
But, back to the logo...
My original logo was a triangle with a golf ball inside. The triangle represented full swing, short game, and on course strategy.
This approach became "Absolute Golf," a book I wrote in 1985. The full swing in this "method" was pretty good stuff, looking back, and the logo was a backswing and downswing arc, like the one in Ben Hogan's 5 Lessons book, where the downswing is narrower then the backswing.
After going to see Ben Doyle in 1987, Absolute Golf went to the back shelf, and the logo with it.
Years and years later, when my internet site was now going, my logo was a drawing I did of Lee Trevino, post impact, with a downswing arc drawn around it.
I was fine with it, until another teacher flat out stole it, used it, then when confronted about it, blatantly lied to me and told me he had it designed.
Please.
So I hastily came up with my previous logo, with the "Tiger-like" upper body, "coming out" of the "A" in my last name. I liked it, mostly because the position the golfer was in relative to the "A," but it just didn't cut it on hats, and was too much for shirts.
We did a shortened one for those items that was better, but I knew that by the next web re-design, it would go buh-bye.
This one is perfect.
It looks good "long"—like the one above. It looks good "Stacked" like I use it on my card and merchandise, and the Symbol is the downswing arc I have long favored, from a 3D perspective, with the bottoms of the "M" marking spots on the arc.
The font looks the most like my signature.
It looks great on the card and the new site, and I hope one that everyone likes.
The new site is ultra-clean and will be a huge upgrade.