The Brian Manzella Academy Certified Golf Instructor Program

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Brian Manzella

Administrator
The Brian Manzella Golf Academy Certified Instructor Program
and our New Manzella Authorzied Instructor Programs

men
·tor, noun

an experienced and trusted advisor
synonyms: adviser, guide, guru, counselor, consultant


cer·ti·fied, adjective

officially approved as having met a standard
synonyms: bona fide, authentic, endorse



I’ve been asked by dozens of instructors over the last 8 years, how they can go about becoming a Certified Manzella Academy Instructor. For a variety of reasons, we have never offered a program that just anyone could enter. I have always preferred to personally select the teachers who would receive the “certified” designation. But starting next year, that will all change. We will have a education program that any golf instructor can sign up for, complete, and be Authorized in. And we are very excited about it.

First, a little history.


I started teaching Tom Bartlett in late 1986. He soon became the New Orleans City Junior Champ and then the youngest City Amateur Champ. Tom was undoubtably one of the most impressive ball-strikers as a teenager anyone has ever seen. Michael Finney who was the #9 ranked junior golfer in the USA as a senior in high school, was the star of his Jesuit high school team that Tom Bartlett was an 8th grade member of. Mike had seen Tom play before Mike went off to play at LSU with David Toms, and when he saw the improved version of Tom's game on one of his visits home from college, Mike was ready to start working on his swing with me as well.


From that time forward, the three of us spent hundreds of nights and thousands of hours studying the golf swing, and looking at golf swings at Tom Bartlett’s house. Over the next few years, while working hard on our swings and our understanding of golf mechanics, we learned a lot. Mike and Tom turned pro within a year of each other and soon Mike was one of area’s most sought after teachers while at Beau Chene’ CC. Tom was playing on the mini-tours and trying tour school every year. Before long, Chris Hamburger, another Jesuit High golfer, had started working with me on his game, and soon was hanging around the three of us and soaking up the info at the all-day practice sessions and late night skull sessions.



During this time, I became a student of legendary instructor Ben Doyle. Eventually Tom, then Mike, then Chris all made the trip to Carmel, California, at first separately and then together yearly. We were in touch with Ben at all times and stayed with him at all the PGA Teaching Summits. We all became part of a group of golf teachers known in the business as “Ben’s Boys,” golf teachers and players who worked with Ben and knew his stuff inside and out. By the time Mike, Chris and I were all working in Louisville, Kentucky, it was quite obvious that Tom, Mike and Chris were part of a new group as my evolution as a teacher became more and more obvious—we were The Manzella Instructors.


In the early days of my website which I started in 2003, a young strong golfer from Chicago started to work on his game with me. After just a couple of years, he not only was 10-15 shots a round better, he had gone through all the “Manzella Patterns” as they and he evolved. Seeing and adjusting the golf swing with the “Manzella Matrix” firmed planted in his brain, the pre-Trackman, pre-Scientist version of what I was teaching had become second nature to the Chicago golfer, Jim Kobylinski, and he was finding that he could help his pals games almost as easy as I could. He soon started teach golf with much success for a part-time instructor.


We both knew we had something.


Soon, Damon Lucas, the talented pro from Baltimore, by way of Australia, and Ryan Smither, Mike Finney’s assistant professional and former junior student of both of ours, were added to the group.


We had done it just like Ben had. These were all golfing and teaching students of mine who after some amount of time had become intimately familiar with what the group was teaching and researching, were found to be like minded, and were similarly inspired by the search for golf swing truth. And now, they were part of a fast growing, influential force in the golf instruction business as the website took off.


6 by 2006…..


ACADEMYSTAFFFROWEB.jpg


From left Chris Hamburger, Tom Bartlett, Mike Finney, Brian Manzella, Michael Jacobs, Damon Lucas

By 2007, we had grown to 8 with the addition of fellow long-time Ben Doyle proteges Michael Jacobs and Steve Khatib, and we started to do some corporate events like the one above for Pepsi and Taco Bell. Kevin Shields soon became an important part of the group as our influence in the business increased and the daily interaction between all the guys questioned every move in the swing and polished our message as we moved into the science phase of our golf swing truth pursuit.


A little timeline:


In February of 2006, Yale professor Bob Grober sat me down at the MIT Better Golf Through Technology summit to tell me that there was a "mistake in every paragraph" in the little yellow book that we had based some of what we taught on.

In December of 2007, After Dr. Aaron Zick's seminal presentation at the TGM summit in Florida, and a two hour debate and discussion on all things TGM with the attendees, Michael Jacobs Mike Finney, Steve Khatib, and I walked down the hall back to our rooms. On the way, Michael Jacobs uttered the infamous line, "Boys, either we are going to have to call what we are doing something else, or they are going to have to."

In September of 2009, we added our 10th instructor, Jon Hardesty. Jon strongly encouraged us to start calling every PHD University researcher from every research paper that we had and we could get our hands on. This was the final push toward science that the group needed, a push that started in 2003 with forum member "Mandrin" and a few others over the years on the website to that point.


In September of 2010, Michael Finney calls Dr. Steven Nesbit and invites him to attend our first science symposium.

On October 10. 2o10, we hosted "Anti-Summit I" the first Manzella Golf Science Symposium in Phoenix, Arizona. Dr. Paul Wood, Dr. Aaron Zick, and Dr. Robert Neal were the expert panel.


In November of 2010, We finally officially
launched Project 1.68, our scientific pursuit of the golf swing.

In December of 2011, on the 5th &6th, with 6 world-class scientists presenting, we had our second Manzella Golf Science Symposium on Long Island, New York. Dr. Sasho MacKenzie, Dr. Steven Nesbit, Fredrik Tuxen,
Dr. Paul Wood, Dr. Aaron Zick, and Dr. Robert Neal



Now that I have certified a nice round number of 20 golf instructors, "The Group," what we all call the group, has made a pretty big dent in golf instruction. We plan to do much, much more in our quest to be the very best at what we do.


But it is time to allow golf professional from around the world who want to learn from us to have that opportunity. It has become a world where Teaching Accreditation Programs have become every popular and we plan to do the very best at that as well.


We are going to launch a new Manzella Authorized Instructor program very soon.



It will feature teaching the instructors not only how the golf swing works, but how to get it done on the lesson tee and that will include the attendees working on their live teaching in front of the seminar instructors.

It will also have two different "brand names," one Manzella Authorized, one TBA.



More to come on the subject very soon!




 
As one of the people who has inquired about becoming a "Manzella Man," I am fired up about this!

I will gladly be a guinea pig!
 

Kevin Shields

Super Moderator
All I know is, when I went to see Brian for the first time, I was completely broken as a golfer an actually considering another career. While we both struggled at times with information as we were digesting new ideas, I've improved every step of the way as a player and a teacher. I've been honored to be a contributor to the group, "Mr. Practical Application", and look forward to continuing to learn from this elite group of golfing minds. There is no way I could've seen the gains I have in the past five years without the access to the information Brian and this group have provided me. I'm certain there are other teachers and groups that have had similar effects on students and teachers so this is nothing new, all I know is I'm not going anywhere else anytime soon!
 

Brian Manzella

Administrator
Time flies when you are having fun.

Kevin's 1st lesson with me was May of 2007, six and a half years ago. And a bunch of tournament wins, multiple 63's, 2 Player of Years, and a Teacher of the Year ago. Looking forward to our second trip to the Greenbrier Classic PGA Tour Event.

mekev.jpg


Kevin Shields and Brian Manzella behind the ropes at the 2013 Greenbrier Classic
 
The knowledge I've gained over the years from my association with the Manzella Clan has helped me to become the most frequent presenter at SCPGA Summits over the past few years. They keep asking me to present because they recognize that these concepts are more powerful than other ideas they'd been hearing over the years. I have a few affiliations, but it is easily this one that has given me the most resources to help my students and fellow teachers. "Torque", "Tumble", "Ground Reaction Forces", "Going Normal", "Twistaway", and the almighty D Plane have happily infiltrated my vernacular for good. Thank you for the education.
The BM on the West Coast
 
Being around coaches my entire life, you notice that the great ones all share some not so common traits – passion about their craft, relentless pursuit of better information, investment in their players, skilled communicator, motivator, eager student, and excellent teacher. Brian has these traits in spades. You can also tell a lot about a coach by looking at their coaching tree or the talent they surround themselves with. IMO, you’d be hard pressed to find a group with as much knowledge about the swing and how it actually works. But perhaps more importantly is each of their abilities to convey that knowledge to many different people in many different ways. So as an instructor, I think you’re in a very fortunate position if you have a group like this to be a part of… and even more fortunate if you can consider them your friends and mentors. Brian and the boys are both to me.
 
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What a terrific post Brian!

Great synopsis of your trek and terrific news about the future! In 2009 I made a decision to invest my money as a golf professional by taking a 2 day seminar in Long Island with Michael Jacobs and Brian Manzella. I had followed the forum and purchased the videos and wanted to take my game and more importantly my instruction to another level. My expectations were exceeded and my golf swing was brilliantly (without Trackman or 3d!) broken down with a prescription that has really lasted. It was then outside the Rock Hill Golf and Country Club that I asked Brian about a continued education plan. When he hinted that there were plans in the works, I had hope that I would have an outlet for information. The GTE seminars that I attended were great and along with the Anti Summit in Long Island my education has been terrific. I definitely look forward to working with the group in the future as the depth of the knowledge and background expands. A fun secondary benefit to spending time with these guys is the wit, Brian is too funny and Mike Finney's ability to keep Brian in check can be very entertaining, but the bottom line is that there is PASSION that is undeniable from all. Thank you for that.
 

Jared Willerson

Super Moderator
Really excited about this.

I have been in contact with a lot of these guys since 2005. I've learned a lot and I have been able to help a lot of people with their golf games. Looking forward to participating in the program.
 

Jim Kobylinski

Super Moderator
In the early days of my website which I started in 2003, a young strong golfer from Chicago started to work on his game with me. After just a couple of years, he not only was 10-15 shots a round better, he had gone through all the “Manzella Patterns” as they and he evolved. Seeing and adjusting the golf swing with the “Manzella Matrix” firmed planted in his brain, the pre-Trackman, pre-Scientist version of what I was teaching had become second nature to the Chicago golfer, Jim Kobylinski, and he was finding that he could help his pals games almost as easy as I could. He soon started teach golf with much success for a part-time instructor.

I've taken a few days to reflect on the above words mainly because i've been swamped at my normal career and also because i do that a bit more now as an adult, reflect that is. While Brian was kind with his "young strong" comment what most people didn't know about me a decade ago was that i was a kid, 22 years old, when i first when to see Brian and gave my first lesson probably when i was either 24 or 25. I think back to that time when i was just starting my finance career and wanted to not only help people at golf but also make a few extra bucks. The internet provided me with a sense of anonymity because no one had any idea how old i was, they just either did what i told them via message boards here and elsewhere or they took a chance to come see me and give me their hard earned money. However i always received the same look when they first saw, like a bad dating profile pic i wasn't what they pictured in their head. I was a young whipper snapper and most didn't know what they had just gotten themselves into. Everyone had the same look in their eyes and god bless all of you who were polite enough to give me a chance and not be a #!@% and just leave. But by the end of that 60min i had each person hitting it better and i could probably tell them something ridiculous for fun and they'd do it because they believed in me.

For those of you who don't know i'm a finance guy by profession and specifically an analyst. Being an analyst helps with golf because you figure out logical things that work most of the time. Brian never treated me like "a kid," he saw some golf talent and he also saw some teaching talent. Being smart and being able to teach isn't always a guarantee but i had confidence i could get it done since i went through the creation of that Manzella matrix. I even remember one time when Brian made one of his first trips out to Chicago and a handful of my students went to see Brian and he had seen what i had done to these golfers and like a proud papa told me i did a good job and wanted me to be one of his team.

I unfortunately don't get to spend enough time around here much anymore but i put in my dues for a decade and watched Brian rise to the level of fame/recognition now that he should have had 5 years ago even before trackman. I'm very proud of him and his success and try to always remember that when i post here or elsewhere or when people come see me, they aren't just seeing "me," they are going to a "Manzella Instructor" and way back in the day that didn't necessarily mean much and hell could mean worse than not having anything. I'm very proud to be a part of this group and hope to get out to a few more events in the coming future and striving to be the best instructor i can be in the time that i have to do it.

Thanks Brian for believing in a young strong golfer from Chicago and giving me a chance; I'll never forget it.
 
I found Brian’s website in 2008 at the tail end of my short playing career. After working on my game for a few years leading up to the that year it was obvious to me that I (Joe PGA professional) could not fix my swing/game issues. One single email to Brian summed up what I did not know or see in my swing. He responded with one short sentence and from that point I was on the way to better golf. I took the time to dig into the information within the forum and found many helpful ideas/techniques that would help any level golfer improve which peaked my interest back to instruction. Along the way I started looking into to other sources of information and found that Brian communicated in a way that was easy to understand and made sense to me. I attended a couple GTE seminars and worked with Brian a couple times along with Kevin in Pittsburg. I feel fortunate to have been invited on a research trip and taught a golf school with Brian and Mike Jacobs on Long Island. I also had the good fortune of working side by side with Damon Lucas at Lake Presidential for a month before coming out to Eugene, Oregon in 2012. Brian, Kevin, Mike Jacobs, Mike Finney, Jon Hardesty, Damon Lucas, Chris Como have all been very generous with sharing ideas and information about their golf swing research and instruction. I look forward to continuing learning from them and I know without a doubt that without them I would not be teaching golf or maybe playing golf anymore. Below are some of my beliefs about this place created by Brian Manzella.

*Sharing knowledge is second to none
*Cares about upgrading all golfers golf games
*Had most of the guts of a golf swing figured out a long time ago
*Inspires you to work harder
*Has a historical perspective of Instruction that not many other instructors possess
Brian is influencing how the golf swing is being taught within the industry and will continue to do so more in the future.

Thank you Brian!
 

Ryan Smither

Super Moderator
An Epic Journey

Before the Manzella Golf Forum existed, I was lucky enough to have the opportunity to watch and listen to it, live and in-person, day-in and day-out, in the golf shop at Owl Creek Country Club. I recall the debates taking a serious turn one summer morning when, after a routine, highly-intense debate with Brian, Mike Finney dialed up a professor at the University of Louisville to discuss some word I'd never heard before: "parallax." A co-worker and I could not help but make light of the situation in the days leading up to their meeting -- "To-do list: 1. Teach junior clinic; 2. Plan member-guest; 3. Parallax research ... " That's my earliest recollection of an evolution toward this "scientific community," one that with the help of technology and building on the work of others and other disciplines, began to chip away at some of golfdom's most-widespread illusions.

I've been largely checked out of golf for awhile now - my information is stale and my game is on life support. But, predictably, having finished up law school and having worked my way into a new profession, I've been itching to get back into the game in a limited capacity - be it teaching, coaching, or perhaps helping to run a business or nonprofit. From my first experience with this group of guys nearly 15 years ago - first at a junior clinic and as a caddy at Valhalla GC, and later with the "Manzella-Finney Junior Golf Academy," long days at Golf World Driving Range, late nights at the Different Strokes Golf Center, nine seasons working and playing and teaching at “The Creek,” and particularly in watching this forum and the group’s information grow, it's been fun tagging along for what has felt like an epic journey. Having experienced it all at such a young age, undoubtedly it is a big part of who I am and what I’m about today: dreaming bigger, working harder, asking tougher questions, demanding real answers, assuming nothing, and having as much fun as possible while doing it.

Thanks to Brian and Mike and all the contributors for showing the way.
 

Damon Lucas

Super Moderator
I met Brian very early on in my teaching career, in 2003.. At that stage, I already knew that information from books, packaged videos, and magazines was very limited, a lot of outlets were very very biased, and discussion boards on the internet provided a 'level playing field', which was extremely refreshing for me! After reading many of his posts, I felt that he had a great intelligence, a real world approach to golf, a suspicion and dislike for authority for authority's sake, and a sharp wit and quick tongue, all traits that still resonate today except that mainstream has finally woken up to his gifts.
So many schools, conversations, posts, and videos later, he remains one of my main influences, as well as a great friend. My instruction has evolved, and I feel confident that the information I provide my students is completely up to date, and as part of this group, and as an individual, I am at the forefront of golf teachers.
What sets Brian, myself, and the group apart is that we are not, nor ever will be, satisfied with status quo. We critique ourselves and each other every day. We admit mistakes. We encourage debate, especially with the most strident, dogmatic, and vocal dissenters. We will forego politeness on behalf of upgraded information at our own expense which is completely unique in golf instruction.
Thanks Brian, and thanks to all the guys in the group and on this forum!
 
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