Video - Remarkable contrast: Ai Miyazato vs. Brittany Lincicome
- Thread starter Lifter
- Start date
- Status
Amazing. Brittany Lincicombe is 5" 10". Ai Miyazato is 5' 2". Lincicombe's swing would probably be considered "dynamic", compared to Ai Miyazato. Miyazato, according to a fair number of observers on various forums, "dinks" it out there. Looking at these swings and the difference in size between the two players you would expect a 30 or 40 yard difference in driving distance, right? In 2010 Brittany Lincicombe average 266.6 yards driving distance and Ai Miyazato averaged 245.8. Basically 20 yards difference. Big deal. Career wins, Miyazato 6 (5 in 2010) Lincicombe 3 (0 in 2010).
Billy McKinney
New
Brittany's aggressive swing is sexy. Can I say that on forums?
Damon Lucas
Super Moderator
I still haven't worked out why the LPGA doesn't market Lincicombe a whole bunch more than they do. She has a dynamic swing, has won a major and another big event, is not unattractive, is very engaging - she has been at every Merchandise Show for the past 3-4 years interacting with people, and fits a pretty safe mold as to what a lot of golf fans would want in the LPGA.
Creamer and Kerr look like they have hernias most of the time.
Wie has not won anything of note, and has now had plenty of time to do so.
Pressel has not been sighted since she left MH.
Tseng has a great move, but no rapport with fans.
Jihai Shin is your prototype snooze fest type of golfer.
Gulbis has a bad back and is now ranked outside of the top 100.
The LPGA should do a Shell's Wonderful World of Golf type show, play on some of the world's best golf courses, find the market that each player might be popular in, and get the fans drawn back in. One hour highlights packages with someone who can transcend the monotones that pervade the LPGA telecast. Split the costs between the course and a few sponsors. Mix in golf with some 'get to know the player' type profiling.
It can't be that hard, surely?
Creamer and Kerr look like they have hernias most of the time.
Wie has not won anything of note, and has now had plenty of time to do so.
Pressel has not been sighted since she left MH.
Tseng has a great move, but no rapport with fans.
Jihai Shin is your prototype snooze fest type of golfer.
Gulbis has a bad back and is now ranked outside of the top 100.
The LPGA should do a Shell's Wonderful World of Golf type show, play on some of the world's best golf courses, find the market that each player might be popular in, and get the fans drawn back in. One hour highlights packages with someone who can transcend the monotones that pervade the LPGA telecast. Split the costs between the course and a few sponsors. Mix in golf with some 'get to know the player' type profiling.
It can't be that hard, surely?
Well, at least they got Sandra Gal! Clutch!
Richie3Jack
New
Damon - I'm not a marketing/advertising expert by any stretch, but I've worked in that industry for 11 years and have plenty of friends at all levels in the industry.
When it comes to the golf tours, I find them to have incredibly poor marketing plans. I completely agree with you on Lincicombe, but what else is new? The PGA Tour botched the entire 'Tiger Mania' craze. It was about as sure of a thing as it could be to generate massive interest in the PGA Tour for the next 30 years. Instead they wound up losing audiences whenever Tiger wasn't playing or wasn't in contention.
The tours have to realize that when it comes to sports, the #1 goal should be to market and develop new stars. And they need to do it *every* year. The reason why sports like football, basketball and baseball work is because they do that. Particularly with the drafts. Every year they have a new crop of rookies come in and that generates new interest and keeps the loyal fans' interest.
I think the Tours don't understand the concept that these players don't have to be exactly legitimate to be marketed and promoted. There's plenty of guys in the NFL or the NBA or MLB that are marketed and developed into superstars even if they are vastly overrated. But the Tour seems to want to get guys to win a major and then continue to be a top player in the world before they'll really start to market them.
The PGA Tour seems to have changed their tune recently. I like the way they are marketing Ricky Fowler. I think they should probably spend some time marketing Kaymer and a guy like Gary Woodland (gee, a young, good looking kid who was a former basketball player and can hit a 2-iron 280 yards...that may be a marketable golfer). I guess it's a start.
I think there's a lot of uncertainty with golf. They started to market Anthony Kim a bit, but he's fallen pretty hard lately. I think they are afraid of 'wasting those marketing dollars.' I say 'don't.' You're going to have losses, but if you can market somebody to super star status for ever 'loss', you'll make out much better in the end.
3JACK
When it comes to the golf tours, I find them to have incredibly poor marketing plans. I completely agree with you on Lincicombe, but what else is new? The PGA Tour botched the entire 'Tiger Mania' craze. It was about as sure of a thing as it could be to generate massive interest in the PGA Tour for the next 30 years. Instead they wound up losing audiences whenever Tiger wasn't playing or wasn't in contention.
The tours have to realize that when it comes to sports, the #1 goal should be to market and develop new stars. And they need to do it *every* year. The reason why sports like football, basketball and baseball work is because they do that. Particularly with the drafts. Every year they have a new crop of rookies come in and that generates new interest and keeps the loyal fans' interest.
I think the Tours don't understand the concept that these players don't have to be exactly legitimate to be marketed and promoted. There's plenty of guys in the NFL or the NBA or MLB that are marketed and developed into superstars even if they are vastly overrated. But the Tour seems to want to get guys to win a major and then continue to be a top player in the world before they'll really start to market them.
The PGA Tour seems to have changed their tune recently. I like the way they are marketing Ricky Fowler. I think they should probably spend some time marketing Kaymer and a guy like Gary Woodland (gee, a young, good looking kid who was a former basketball player and can hit a 2-iron 280 yards...that may be a marketable golfer). I guess it's a start.
I think there's a lot of uncertainty with golf. They started to market Anthony Kim a bit, but he's fallen pretty hard lately. I think they are afraid of 'wasting those marketing dollars.' I say 'don't.' You're going to have losses, but if you can market somebody to super star status for ever 'loss', you'll make out much better in the end.
3JACK
mgranato
New
Maybe hire a full time chauffer.
Richie3Jack
New
Even TGC was talking about it a few weeks ago (and they were just as guilty of it as anybody), they put all of their eggs into the Tiger Woods basket. Eventually what happened was when Tiger stopped competing in as many tournaments, people wouldn't watch those tournaments. Then when he was out of contention, they stopped watching those tournaments as well.
Everything and anything was practically all-Tiger marketing efforts.
They really should've used their time, effort and resources to promote other young, upstarts some more and use Tiger's popularity to give them the rub. A guy like Ricky Fowler doesn't actually have to meet expectations, but if a *perception* is created that he is a superstar, people will tune in to watch a superstar play, regardless if he's ever won an event.
If I were the Tour right now, I'd be doing my best to even promote the young upstarts like Fowler and Woodland even more than they are doing now. Try to get them on some late night TV gigs, morning talk shows, etc. Get their names and faces out there. Get their name branded. Give the average guy at home thinking 'Ricky Fowler in town = must watch him play.' But they need to do it with more than just 1 or 2 guys. Do it with a dozen guys or so...give them a 2-4 year 'life cycle' and keep promoting those who still can keep the *perception* of a superstar going. Those who cannot...move on to the next group of young upstarts.
Things like that Nike commercial when Tiger was out with knee surgery and how the guys were winning because of no Tiger, really a damaging commercial. How are they supposed to keep up the perception of being a superstar if they basically admit that they only win when Tiger was away?
Instead, use the greatness of Tiger and utilize marketing and advertaising campaigns to the young upstarts to make it appear like they could be Tiger's next great rival (ala Jack and Arnie) or that they can do things Tiger can't do. Tiger doesn't need *that* much advertising and marketing because he was already unbelievably hyped *before* he got on the PGA Tour and met those expectations into the PGA Tour. People knew he was great, why put all of your eggs into his basket? That's overkill.
The PGA Tour never really understood that and paid the price in the end.
3JACK
Richie3Jack
New
Sure, they promote individual guys. With their 'These Guys are Good' commercials and stuff like that.
They could also work with players and their endorsements to find a way to market people. The NFL does the same thing with Nike, Adidas, Reebok, etc.
I agree, now it's 99% Tiger, Phil and Ricky. But, that does beat 97% Tiger 2.5% Phil and 0.5% anybody else. However, I think they woudl still make the same mistake.
and that's why the Lincicombe's of the world never get much marketing. As bad as the PGA is, the LPGA is frighteningly bad.
3JACK
I agree, that both tours could market better. The LPGA is really in a tough spot due to the influx of S.Korean players, hard for the majority of American viewers to relate to them. Myself, I find it interesting that that country has become a factory of great players and is dominating the tour. Just shows what a little hard work can accomplish.
Maybe, I'm strange, but I respect the LPGA players as much as the PGA, They are playing 6500-6800 yd courses and putting up great scores. Last weeks tournament which probably had no viewers, was a great matchup down the stretch between Sandra Gal and Jiyai Shin.
Damn Jiyai Shin may be the straightest hitting golfer man or women, five foot nothing and never off the fairway.
Maybe, I'm strange, but I respect the LPGA players as much as the PGA, They are playing 6500-6800 yd courses and putting up great scores. Last weeks tournament which probably had no viewers, was a great matchup down the stretch between Sandra Gal and Jiyai Shin.
Damn Jiyai Shin may be the straightest hitting golfer man or women, five foot nothing and never off the fairway.
I just read a socialist piece in GolfWorld trumpeting the idea that the PGA Tour take over the LPGA Tour. Ridiculous! The LPGA Tour should rise and fall on its own. I'm sure the PGA/LPGA Tours can find some economic hack (usually the investment banker trying to make money off the deal no matter what happens to the companies in question) who would prepare a report saying the men will make piles of money due to the "synergy" of both tours under one corporate umbrella. That's a bunch of crap that gets thrown around corporate America all the time and it never works out. Most viewers who watch golf on TV (men) don't want to watch professional golf by the LPGA Tour (unless the professionals are hot - sex sells) and the PGA Tour shouldn't give up their hard earned money to save them. Let the market decide!
I'm sure some won't like my opinin in this post, but it's the truth! If the PGA Tour wants to give up their hard earned money to save a failing business then go right ahead. It might not "feel" right that the LPGA eventually tanks, but that's what happens in our form of a market based system (even though the US is hardly a true market based economic system) when businesses can't turn a profit.
I'm sure some won't like my opinin in this post, but it's the truth! If the PGA Tour wants to give up their hard earned money to save a failing business then go right ahead. It might not "feel" right that the LPGA eventually tanks, but that's what happens in our form of a market based system (even though the US is hardly a true market based economic system) when businesses can't turn a profit.
lia41985
New member
How about the fact that they both have the same instructor?!?!
http://www.waggleroom.com/2011/4/1/...r-lincicome-credits-sports-psychologists-with
birdie_man
New
Ball pretty far back for a driver...Lincicome...good swing though.
This is a interesting thread. A couple of years ago one of my members came for a lesson and after the lesson was over he told me he was heading up to Saucon Valley. I asked him the question which course is he going to play and who was in his foursome. He laughed and gave me a funny look. His response was, I am going to watch a practice round for the ladies US Open. I had no idea that the Ladies US Open was even going on and so close to me in the Philadelphia Area. Yes I was shocked to not know this.
After that, every lesson I had from that point for 2 days, I asked the question if there was any specific event taking place in the Philly area. Out of 18 people, 2 students knew. When I told the 16 that didn't know, they couldn't believe it. There was zero advertising on the radio, television, newspaper or even some kind of sign on the side of the road. The marketing for the LPGA to me is almost nonexistant.
That year I also asked the question to my students, can you name 5 ladies on the LPGA. Maybe 30% of the students got all 5. I have some good friends that play on the LPGA and they work harder than anyone. I support the girls 110% and hope that they can turn the corner and get some ratings. Damon bring a great point with Brittany. She may not be the face of the LPGA but she should be one of the many faces that should be used.
Both have very different golf swings but each works for their style of play. Sorry if this is off the thread but I thought I would include that story.
After that, every lesson I had from that point for 2 days, I asked the question if there was any specific event taking place in the Philly area. Out of 18 people, 2 students knew. When I told the 16 that didn't know, they couldn't believe it. There was zero advertising on the radio, television, newspaper or even some kind of sign on the side of the road. The marketing for the LPGA to me is almost nonexistant.
That year I also asked the question to my students, can you name 5 ladies on the LPGA. Maybe 30% of the students got all 5. I have some good friends that play on the LPGA and they work harder than anyone. I support the girls 110% and hope that they can turn the corner and get some ratings. Damon bring a great point with Brittany. She may not be the face of the LPGA but she should be one of the many faces that should be used.
Both have very different golf swings but each works for their style of play. Sorry if this is off the thread but I thought I would include that story.
- Status