Jim Kobylinski
Super Moderator
Instead of piling on the other thread i wanted to make my own for a number of different reasons.
I feel i have UNIQUE insight into this business because of how i got into the game of golf:
1) As a fan
2) As a player (bad one)
3) As a student (books/magazines/friends/etc)
4) As a "lesson taker"
5) As a improving player
6) As a real player (good one)
7) Now as a teacher
---------
So you can see why i feel i have unique insight. As someone who's made a sizable journey who came from basically nothing who can now teach and honestly, if i had enough time i bet i could give the Hooter's Tour a try (whether i'd fail or not i could have a legitimate chance) i'll tell you why current golf handicaps are not going down and why gold instruction sucks:
1) The majority of people who take lessons take it for entertainment or just want enough to beat their buddies.
2) The majority of pros teaching aren't making their big dollars from teaching so they don't put their emphasis on it OR they don't enough put enough time to learn anything about the swing and thus pass on the current pop instruction of the month (but there's a reason for that see below)
You combine the above 2 together and you get teachers who don't improve and players who really don't want to improve that much and you have a recipe for high handicaps.
You have to understand that most of the people on this site ARE THE MINORITY! The average high handicap isn't going to go online and look how to improve their game. They will just buy equiptment and watch the golf channel or MAAAAAAAAAAYBE they'll post a question on something they need a "tip" on in the "instruction section" of say FGI or BSG.
Now am i trying to change all of this? Of course i am, that's my job. I'm trying to make a difference but not every teacher is going to and not every student is going to either.
----------------------------------
Teaching golf is as close to sales than any other job i've ever been associated with. So you better be a pretty good salesmen with a good product to sell and have a willing buyer to be any good else you won't be selling anything anytime soon.
So you tell me, what's harder? Selling something that your prospective customer on TV sees or something COMPLETELY DIFFERENT that they have never heard of?
For the majority of teachers, they'll go with option A. Brian, myself, four barrels, Tom, etc, etc, we will use option B and we will PROVE to the student that what we have to sell is worth more because we get them to really hit a ball properly in that first 30-40minutes and i'm sure they would all agree on the same reaction you get from your student:
- They watch the ball soar almost perfectly dead straight
- Right at their target
- In almost perfect balance
- They look back with utter awe in their eyes and ask something like "what do we have to work on next to do that all the time?"
By then, you could convince them to put ketchep on their grips and they'd listen
I feel i have UNIQUE insight into this business because of how i got into the game of golf:
1) As a fan
2) As a player (bad one)
3) As a student (books/magazines/friends/etc)
4) As a "lesson taker"
5) As a improving player
6) As a real player (good one)
7) Now as a teacher
---------
So you can see why i feel i have unique insight. As someone who's made a sizable journey who came from basically nothing who can now teach and honestly, if i had enough time i bet i could give the Hooter's Tour a try (whether i'd fail or not i could have a legitimate chance) i'll tell you why current golf handicaps are not going down and why gold instruction sucks:
1) The majority of people who take lessons take it for entertainment or just want enough to beat their buddies.
2) The majority of pros teaching aren't making their big dollars from teaching so they don't put their emphasis on it OR they don't enough put enough time to learn anything about the swing and thus pass on the current pop instruction of the month (but there's a reason for that see below)
You combine the above 2 together and you get teachers who don't improve and players who really don't want to improve that much and you have a recipe for high handicaps.
You have to understand that most of the people on this site ARE THE MINORITY! The average high handicap isn't going to go online and look how to improve their game. They will just buy equiptment and watch the golf channel or MAAAAAAAAAAYBE they'll post a question on something they need a "tip" on in the "instruction section" of say FGI or BSG.
Now am i trying to change all of this? Of course i am, that's my job. I'm trying to make a difference but not every teacher is going to and not every student is going to either.
----------------------------------
Teaching golf is as close to sales than any other job i've ever been associated with. So you better be a pretty good salesmen with a good product to sell and have a willing buyer to be any good else you won't be selling anything anytime soon.
So you tell me, what's harder? Selling something that your prospective customer on TV sees or something COMPLETELY DIFFERENT that they have never heard of?
For the majority of teachers, they'll go with option A. Brian, myself, four barrels, Tom, etc, etc, we will use option B and we will PROVE to the student that what we have to sell is worth more because we get them to really hit a ball properly in that first 30-40minutes and i'm sure they would all agree on the same reaction you get from your student:
- They watch the ball soar almost perfectly dead straight
- Right at their target
- In almost perfect balance
- They look back with utter awe in their eyes and ask something like "what do we have to work on next to do that all the time?"
By then, you could convince them to put ketchep on their grips and they'd listen
Last edited: