I was at Golf Galaxy recently and listened to a sales guy tell a customer that the white head and black face is for alignment purposes. Perhaps, but is aligning a clubface really that hard? How many people align their body properly for their swing, and then misalign the clubface? I think it is marketing and nothing else. I used to have a Macgregor white fang putter, which was a bullseye painted white. I really thought it looked cool. I also had a white zebra putter that I putted well with. I just don't see how it made me align the club better.