Good Tommy Boy reference.
But, I've worked with product marketing for 13 years. So I know a little about the money back guarantee. Plus, I think I've got a good handle on Harrison as a company, how they've reacted to the downturn in the economy as a company and all.
Generally, if there is a short turnaround in money back guarantee, like 2 weeks or less...generally it's the 'Tommy Boy' line of sale. That doesn't means it's a poor product, but they are trying to catch people with a hook and they figure that if there's a short time frame for the money back guarantee, then most people won't return it in time.
Even though it's not a money back guarantee...that's why I hate rebates. They are made to be a pain in the arse so they can have a hook on selling their product.
But more than 2 weeks typically means that the product is good. That's unless the company has found that the product breaks after a period of use. So I guess that's a possibility, although I doubt the odds are very high.
I think they are using the standard marketing plan a sub-top tier company uses with a product that they truly believe performs well. They don't have the marketing budget nor the brand name that Aldila has. So they have to come up with a convincing hook to get people to purchase the product. And a 30-day money back guarantee is just way too risky unless they were convinced that the product was *that* good.
I used to work for a company that did a similar money back guarantee on a few of their products It was a long, 45-day money back guarantee that was done for 100 days. The reality was that they were trying to spike sales so they could show an increase in revenue, then sell the company.
Well, the products were not bad, but not great enough to sustain a 45-day money back guarantee. They just assumed since they were doing it for 100 days, it wouldn't hurt the company that badly.
They were wrong and it just about crippled the company. That had mass layoffs about a year later and couldn't sell the company for another 4 years. And yes, I felt the brunt of their stupidity/greed.
3JACK