On a similar theme in the UK the USPGA is shown on Setanta Sports Channel and the coverage is sponsored by Callaway. Thus, we are treated to 30 second tips from David Leadbetter, billed as a "Callaway Master Instructor".
I've only seen two: the other week we were informed that we could use the lines on the back of our putters to help with our alignment and last night, based on "what we could learn from the pros who grind it out" - answer, never give up and always give 110%.
They really must think we are morons.