imo, don't get into "book literalist" in paragraph 1-2 of your writeup. Express your philosophy forthrightly and you don't even have to mention a "book." If wanting to do, then add a section on your historical "learning golf teaching" section.
Other Questions to Answer:
1. In answering "why should I go see BManz" you need to create a contrast with other instructors. My suggested answer for this area would relate to customized patterns, good troubleshooting, and assesment from a Matrix pov which will help THAT golfer's presenting issues.
2. In talking about the site, you need to have a good link of the available reources - videos pdf's, good writeups etc. Right now it is very hard to find video's to buy them. Even if the Building Blocks or whatever video is 1.0 (and you want to change it) make sure it is findable.
3. For the instructors, imo, you need to highlight that they are tied to the waist to the BMGA philosophy. Theoretically, there is nothing worse than wanting to utilize a BManz instructor "near me" and ultimately finding out out he has his own spin and doesn't use the Matrix.
4. If you are going to use/promote the online lessons - then you might recommend a particular webcam for people who don't have them (maybe sell them with an Amazon link), and even a write up for hooking one up and what software package you want to use. For the squeamish you might want the ability to get a "half back" money gurantee if the experience is a flop or if the student can't communicate or show what his issues are.
5. KEEP THE EXISTING FORUM content! If there is time, or you could certainly find volunteers to post up links, make stickies like dOn mentioned of the great articles and threads that people keep getting directed to.
Good luck, I'm sure it will be great.