Yes, there is a "reaction" to centripetal force generated by rotation and there is a stress reaction found in the arms and even the club shaft!. The "pulling out" feeling your body experiences is just the resistance to centripetal force, and the reaction force is found beneath the feet as ground reaction forces. If you use your non-inertial feeeelings, you will conclude with an erroneous force determination.
Feelings trump physics with the rationale: "I know what I feeel." ...and... "golf is a game of feeeel."
As for "going normal", that's sort of complicated to put in the context of what happens approaching impact. One of the GTE associates suggested that 'going normal' should be thought of as originating from the curvature of the hands coupling point path.
The perpendicular aspect of 'going normal' is the rotating radius from the tangent of the hands coupling path approaching impact. It's a line that goes from the coupling point to somewhere in your upper torso where the rotatory shoulder center is found. The 'going normal' line is in the "air" and that defines the rotatory radius. If you want to align the arms and club into that radius, good luck ...
(My science explanations are subject to change by those who use the term 'going normal' in practice.
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