Looking at the books content which is pretty much unsurpassed in quality. I have to say that while the language is difficult, it is not as non-understandable as I thought it was going to be.
I think the one thing which hurts the selling value is to do with that womans swing sequence which to the naked eye of the golfers looks not very appealing. While she might demonstrate the concepts within the book perfectly, the majority of people that buy this book will be self taught golfers who dream of being able to hit beautiful shots with a beautiful swing. The first thing that inspires these people is a great 'looking' swing....
I find the text formatting also pretty flat. You want to create an easier on the eye 'look' than just the solid black and white which brings an impregnable feeling to the text. Use of some colour photographs with a tour player here and there will help boost its selling power....
If you have a kid, imagine it at christmas time. If you found a piece of junk to give and wrapped it well and then had a pearl necklace and wrapped it in a crisp (potato chips for U.S.A'ers) packet. The book contents is the quality of the gift and the packaging is the presentation. The well wrapped piece of junk is basically what most people would open first - its got nice pictures...etc and the golf machine while im not saying the presentation is drastic, just improvable... represents the badly wrapped pearl necklace
I think the one thing which hurts the selling value is to do with that womans swing sequence which to the naked eye of the golfers looks not very appealing. While she might demonstrate the concepts within the book perfectly, the majority of people that buy this book will be self taught golfers who dream of being able to hit beautiful shots with a beautiful swing. The first thing that inspires these people is a great 'looking' swing....
I find the text formatting also pretty flat. You want to create an easier on the eye 'look' than just the solid black and white which brings an impregnable feeling to the text. Use of some colour photographs with a tour player here and there will help boost its selling power....
If you have a kid, imagine it at christmas time. If you found a piece of junk to give and wrapped it well and then had a pearl necklace and wrapped it in a crisp (potato chips for U.S.A'ers) packet. The book contents is the quality of the gift and the packaging is the presentation. The well wrapped piece of junk is basically what most people would open first - its got nice pictures...etc and the golf machine while im not saying the presentation is drastic, just improvable... represents the badly wrapped pearl necklace