Brian Manzella (New) Instruction Pricing

[Brian Manzella]

A member PM'ed me asking if the Atlanta "Manzella Tour Stop" pricing was the "new" Manzella price structure.

The answer is no.

"Manzella Tour Stop" price structure is: $200/hour, $500/3-hour half day

But, there will be a Brian Manzella instruction price structure change on October 15, 2006

Here it is:

One Hour Private lesson (Louisville, New Orleans, Baton Rouge)
•Current Price - $100/hour
•New Price - $150/hour (for the first 10 hours of instruction)
$100/hour thereafter

Six Hour Private Lesson Package (Louisville, New Orleans, Baton Rouge)
•Current Price - $500 for 6 hours
•New Price - $750 for 6 hours (for the first two six hour packages)

Ten Hour Private Lesson Package (Louisville, New Orleans, Baton Rouge)
•Current Price - $750 for 10 hours
•New Price - $1200 for 10 hours (for the first 10 hour package)

I used to charge one price for "Adult" golfers and another discounted price for "Junior Golfers." It now will be just one price for any age golfer.

Packages will not be available for those who have taken 10+ hours, rate for those students will be $100 hour (in Louisville, New Orleans, Baton Rouge)

Basically, this means that the hourly price stays the same for all current students with 10+ (or a Manzella Golf School) of lessons taken, and the price increase is for new golfers who can "graduate" to the less expensive "alumni" rate.

I started teaching way back in the early 80's at $20hour for adults and $15hour for juniors.

I have fretted (like many teachers) every time I went up, including this time.

But, my business is different now, and I am so busy that I just can't give all the lessons that are requested. So....supply and demand demands that I go up a bit on the rates.

I continue to try to upgrade my teaching everyday and I can honestly say that even this years instruction is vastly superior to last year's.

I looking forward to helping as many golfers as possible improve and continue to improve at this great game.

 

[digerdogg]

I had a 200 farm i priced to sell @ $1500 per acre.It

sat there 6 months without so much as 1 offer made. I went to a very successful client for advice-He told me to change the price from $1500 per acre to $2900 per acre!!! It sold within 30 days for 2750 per acre.

Read into this what you will. In the meantime, I appreciate your sensitivity to pricing, but if even high price creates an illusion of value, just think what a higher price which includes easily understood paradigm shift is worth to a struggling golfer who suddenly understands, then executes.

Carry on, my wayward son. There'll be peace when you are done. Lay your weary head to rest-don't you flip no more.

 

[Erik_K]

d'oh!

I am heading out to Oregon that weekend in July!

Son of a #$@#@%!@!!!

B,

when are you coming to Florida again?!

 

[Brian Manzella]

Orlando "Manzella Tour Stop"

I will do one sometime between now and the 2007 PGA Show.

I want to try a three-man Private Lesson type school with Tom Bartlett and Mike Finney.

 

[Damon Lucas]

Teachers school

Brian,

Any thoughts on a Manzimposium in conjunction with the Coaching Summit later this year?(PS Is there a PGA Summit this year??)

 

[Jared Willerson]

The pricing is still fair. I just get to feel like an even bigger golf snob now

 

[Steve Khatib]

Brian, I love your new structure but you are probably still a little underpriced, but I guess the market dictates the price not the other way around (ha )

I tell people if they were having a lesson with a position golf teacher(non TGM) that they should put that money to something useful like paying of their home or taking their wife out to dinner because at least they will see a tangible benefit and ROI .

Lesson takers always ask how much do you charge rather than what will I learn and by when. Teachers like us that have a cirriculum and structure will eventually re educate the market place one day soon I hope. Well done B man and keep up the good work!

 

[Perfect Impact]

Lesson takers always ask how much do you charge rather than what will I learn and by when. D

"Value based fees" I have a book by Alan Weiss by that title, a gem of a work. When all is said and done, it is the root of human commerce....

I pay more for DSL than for dial-up with a 14.4 modem for obvious reasons. The pupil needs to be informed of the same kind of difference in what his instruction will do for him. A flood of learning almost immediately, or a tip here and there...to say nothing of the accuracy of the informatiion he is receiving.

 

[metallion]

A value-based training service can never be based on the quality of the information. It has to be based on what the student has actually absorbed and applied.

- I taught my dog to play the fiddle yesterday
- Really. Hey dog! Play some for me!
- Waitaminute. I said I taught him. Not that he learned it.

 

[Perfect Impact]

A value-based training service can never be based on the quality of the information. It has to be based on what the student has actually absorbed and applied.

- I taught my dog to play the fiddle yesterday
- Really. Hey dog! Play some for me!
- Waitaminute. I said I taught him. Not that he learned it.

You nailed that part of it, Mtln. Yup. In teaching, imparting learning is part of the value. But if you are skillful at speaking the language of the pupil and he doesn't "come to class," you still earned your money. The doctor who prescribes the medicine that the patient fails to take and then complains is not to blame.

 

[metallion]

Time was wasted

But if you are skillful at speaking the language of the pupil and he doesn't "come to class," you still earned your money.

I completely disagree. Time was wasted and money was transferred, but value was not. The value of a supplier can only be decided by its clients.

A teacher dedicated to building value would not accept students not "coming to class" and/or not doing their homework. He'd strive to have students begging to take them on. And he'd require them to do their part.

If he does not require students to do their homework, his own value stagnates or erodes.

Unfortunately most instructors never got that. Which is part of the reason why its such a difficult business to be in.

And also the reason why big names have such a difficult time maintaining their value. Their pricelist is not based on ability to transfer value, but on name dropping and other weak factors - that in time will erode and eventually disappear.

 

[strav]

You nailed that part of it, Mtln. Yup. In teaching, imparting learning is part of the value. But if you are skillful at speaking the language of the pupil and he doesn't "come to class," you still earned your money. The doctor who prescribes the medicine that the patient fails to take and then complains is not to blame.

On the other hand, in the fishing industry here there is a saying, "there are no bad deckies - only bad skippers."

 

[Perfect Impact]

If a pupil is given information, in a language he understands, and he fails to act on the information, HE is the worst for it: but the teacher has earned his fee. Sorry, Charlie: I do not base my fee on the willingness of a pupil to listen: I will go many extra miles to reach him and if he CANNOT, I won't accept him as a pupil or charge him. But if he CAN and won't, well, that is not my responsibility. His loss. I don't have the obligation to force a pupil to practice correctly, nor does the doctor have a responsiblity to go home with the patient and shove the meds down his throat.

Now if I CANNOT impart information appropriately and correctly, I don't deserve a fee (I have no right to charge for talking in French to an Eskimo, even though what I say be flawless....)

 

[Brian Manzella]

Nice try, but here's how it REALLY works in the Golf Teaching Biz

Lesson Rate chart


Add 'em up and pay

1. Basic fee $20hour
2. Have a clue $15hour
3. PGA Professional $40hour
4. Video + Line draw-er $10hour
5. Really nice building/"daddy owens the driving range" $15hour
6. Extra letters (like GSEB, PGA-MP) $10hour
7. At least one student per week from way out of town $20hour
8. Multiple Professional Teachers are "Followers" $20hour
9. Golf Channel more than once/Top Teacher list $25hr
10. Contract with a Major Magazine $25hour
11. Have had mutiple contracts, and 10+ years of "shelf life" $50-100
12. World Famous $50-500hr

 

[tourdeep]

for everything else...

Lesson Rate chart


Add 'em up and pay

1. Basic fee $20hour
2. Have a clue $15hour
3. PGA Professional $40hour
4. Video + Line draw-er $10hour
5. Really nice building/"daddy owens the driving range" $15hour
6. Extra letters (like GSEB, PGA-MP) $10hour
7. At least one student per week from way out of town $20hour
8. Multiple Professional Teachers are "Followers" $20hour
9. Golf Channel more than once/Top Teacher list $25hr
10. Contract with a Major Magazine $25hour
11. Have had mutiple contracts, and 10+ years of "shelf life" $50-100
12. World Famous $50-500hr

13. the student "getting it"----priceless

 

[rbaumgolf]

The other guys

When the "Master" is out of your price range you can always go to his disciples:

Mike Finney
Tom Bartlett
Chris Hamburger

I can vouch for their teaching skills.

 

[Steve Khatib]

Yes, but the majority of golf students will not take responsability to absorb and apply they think the teacher can just do it for them with the latest one plane or hitting type fad!

They must be responsible also!

A value-based training service can never be based on the quality of the information. It has to be based on what the student has actually absorbed and applied.

- I taught my dog to play the fiddle yesterday
- Really. Hey dog! Play some for me!
- Waitaminute. I said I taught him. Not that he learned it.

 

[metallion]

Thought we were value-based

I don't have the obligation to force a pupil to practice correctly,

Sigh. Of course you don't. But if you accept a pupil having neglected your prescription your "ability to transfer value"-score effectively goes south and your pricing will never beat the index. I.e. what a massive majority of instructors do.

nor does the doctor have a responsiblity to go home with the patient and shove the meds down his throat.

Of couse he doesn't. But he has a choice. If he knows the cure is right he'd go a distance to make the meds go down. And if he did he'd raise his value-transfer ability score. And other patients would beg for his services. And value has been built.

Example:

I have a personal trainer. I beg for his services. I'd pay any price. For one simple reason:

If I show up not having done my homework he'll be pissed off.

And:

He made me see a doctor about my knee.

Thus he made me get the X-ray.

Thus he made me get a diagnosis.

And if I do not go through the cure I am afraid he won't accept me as a client.

As a result I recommend him vigorously.

 

[metallion]

Respect

Yes, but the majority of golf students will not take responsability to absorb and apply they think the teacher can just do it for them with the latest one plane or hitting type fad!

They must be responsible also!

In most cases in life: Responsibility is given only when respect has been earned.

 

[Perfect Impact]

In most cases in life: Responsibility is given only when respect has been earned.

Neat: if this is so, is splains a track record I am proud of.

I have had TWO pupils who brought attitude with them. I tried to convert /help them in light of their protestations that they would try to learn. Turned out to be lip service, because of barriers they would not face. I refunded for one but not for the other, based on good faith/bad faith.