No, diehard
golf fans. And there's nothing wrong with being a diehard fan, it should be encouraged to a degree.
But those are the fans that love to see Tiger win those tourneys when he plays so-so in the final round and the others that are close blow up on the final day (almost inexplicably) and Tiger coasts to a victory. Those fans will always be there for golf (again, which is great). It really doesn't matter if Tiger wins or Lance Ten Broeck wins, they'll still follow the game. But having Tiger win is a little bit of 'icing on the cake' because they are seeing a legend.
But for the average fan or the guy that golf could possibly get into the game, it becomes a problem because they look at the rest of the Tour as a bunch of second fiddle chokers and if Tiger isn't around, they are not watching. TV ratings and other golf popularity studies back this up.
There's some guys I think that are really marketable, they just need to do something to what Yang did today. When I think of this, I think of guys like Anthony Kim, Dustin Johnson, and Rory McIroy.
3JACK