I'm just curious to where he gets the $260 number from. Why not just make it $250?
I'm not trying to play the moral police here, but I don't like the idea of charging that much if he can get it. I like more of the idea of charging a price that a good majority of people who are willing to take lessons can afford.
Breed could be the most brilliant instructor in the world, but at $500/hr, the reality is that only the rich can afford those lessons.
Somebody like myself, a middle class, single professional. I could afford the lesson. But when working with somebody new, I typically need to come back about once every 3-4 weeks for about the first 4 months or so...then after that probably about once every other month and then it slowly tapers off.
I couldn't afford that much at $500/hr and don't know many that could.
I learned a lot from the game from people that took from me what I could afford and a lot of times, just helping me out with questions I may have, for free. I think all of us have had these people in our lives, including Michael Breed. So to have a price tag on your lessons that only the wealthy could afford, even if you get the business, isn't giving back.
I'm all for guys making money and lots of it. I know of guys that charge up to $200/hr for lesson, but I think a few things happen:
1) that's more affordable for the general, serious lesson taking public
2) they usually cut a deal with somebody who is serious but can't quite afford it.
3) they go above and beyond to help their students even after the lesson, for free.
My guess is that it doesn't happen with somebody like Breed and I don't know how much somebody could go above and beyond and still justify a $500/hr lesson.
3JACK