Maltby
"The clubhead is accelerating on the downswing, during which the clubhead moves in front of the shaft (shaft bowing forward). Because the clubhead is in front of the shaft and the shaft is also bending downward, four characteristics change in the club compared to the address position. First, the clubheads loft is increased. Second, the face angle closes. Third, the lie of the club flattens. Fourth, the length of the club actually shortens because the shaft is bent in basically two directions." —Ralph Maltby
Maybe I'm not looking at this correctly - but wouldn't the lie of the club become steeper.
"The clubhead is accelerating on the downswing, during which the clubhead moves in front of the shaft (shaft bowing forward). Because the clubhead is in front of the shaft and the shaft is also bending downward, four characteristics change in the club compared to the address position. First, the clubheads loft is increased. Second, the face angle closes. Third, the lie of the club flattens. Fourth, the length of the club actually shortens because the shaft is bent in basically two directions." —Ralph Maltby
Maybe I'm not looking at this correctly - but wouldn't the lie of the club become steeper.